Clr Kevin Murphy, Chairperson of Cork County Council Environment SPC launches 2016
“Bin your gum when you’re done”,
Gum Litter Taskforce campaign in Cork.
(20th May 2016) The 2016 Gum Litter Taskforce (GLT) gum litter education campaign was launched in Cork County today by Clr Kevin Murphy, Chairperson of SPC Environment
“Bin your gum when you’re done”, and the campaign includes:
· A four month mass media advertising campaign (TV, outdoor, print and online).
· A schools education programme aimed at first year secondary school students called “Bin It!” This includes an actor-led workshop tour which takes place in schools each Autumn and which is supported by materials and tools for teachers to download and integrate into lesson plans (www.chewitbinit.com).
· A live ‘GLT Bin Game’ at all launch events
· Distribution of Point-of-Sale materials to over 1,000 retailers around the country.
· Sponsorship of three awards in the TidyTowns competition.
This year there is a new live interactive game on launch day alongside a new website for the GLT that will go live in the coming weeks.
The campaign has seen huge success to date with the National Litter Pollution Monitoring System results showing an overall decrease in people dropping gum from 26% when the campaign started in 2007, to 11% in the latest results. The results of the attitudinal research carried out by Millward Brown on behalf of the GLT during the 2015 campaign saw the highest numbers to date reporting they never drop gum.
This campaign is a new agreement between the Department of Environment, Community and Local Government and Food and Drink Industry Ireland (FDII) representing the gum industry, to fund a national gum litter awareness programme from 2015-2017.
Speaking at the launch Clr Murphy said, “It is wonderful to see everyone in the community coming together to get behind this campaign, both here in Ballincollig Town and in so many towns around the country. The GLT campaign brings together the community and local authorities with a common goal to fight gum litter.”
“The main goal of this campaign has always been to reduce the amount of gum litter and change people’s behaviour towards littering. The results of the National Litter Pollution Monitoring System are demonstrable proof of the success of the campaign to date. We’re hoping to build on this success again this year and see even better results. The national launch today will set off an extensive advertising campaign which is being rolled out nationwide and includes the various strands of the campaign such as the hugely popular Bin It!.”